After reworking Paybyrd’s brand identity, we were excited to roll this out on the corporate website. Paybyrd prides itself on their customer-centric approach to payment solutions. Our approach was to elevate this focus and bring it to life in a clear, straightforward manner.
To facilitate Paybyrd’s new online home, we first had an in-depth look at the current situation together. Brainstorming sessions were held where we defined target audiences and created web personas. The site had to be user-friendly and the content easily digestible for less tech-savvy audiences too.
This is why we mapped out a UX with web pages that feature clear, easy-to-understand content aimed to answer as many customer questions as possible and deliver a smooth onboarding experience. The value of Paybyrd’s payment platform is put into context with customer success stories. All with the purpose of designing a customer-centric site that differentiates Paybyrd from competitors.