''Seeing comes before words. The child looks and recognizes before it can speak.'' - John Berger, Ways of Seeing
Visual design covers what we see and shapes how we see it. It works closely together with User Experience Design and wraps it up in an aesthetically pleasing manner. It turns the attention to the aspects that users will notice first and brings everything together visually. It should enhance their cognitive ability to absorb the information on the screen.
When usability meets aesthetics
Visual design is the first contact your customer will have with your business. Google confirms, that the human brain creates a first impression almost instantaneously, and this is where visual design plays a key role. The fact is, we have to keep the users on board long enough for them to get to our content. A visually appealing product intrigues and therefore plays a vital role in the customer journey. A product that’s off-putting at first sight will not generate traffic. Up to part visual design will make you brand powerful, appealing and memorable.
Focus on communication
We don’t just design to make a product look good. It needs to communicate to the recipient on the other end, and make their user journey fast, easy and pleasant. Some principles of what we do are listed below.
- Establishing the look and feel of a product
- Creating digital products that communicate
- Designing delightful and engaging experiences
- Working in multidisciplinary teams
- Staying on top of the trends in the industry
- Working with the best software and equipment
- Working with design systems