''Seeing comes before words. The child looks and recognizes before it can speak.'' - John Berger, Ways of Seeing
First impressions matter. This applies to many things in our world, including digital experiences. The fonts, colors, shapes, and imagery that enhance a design or a product can make us feel a certain way, depending on how they are created and implemented.
Visual design orients what we see and how we see it. It is an offshoot of user experience/user interface (UX/UI) design and graphic design, but it’s about much more than aesthetics- visual design can improve usability and drive conversions.
When usability meets aesthetics
Visual design is a means of communicating with your target audience. Our brain is hardwired to understand visuals better than text. People remember up to 80% of what they see, compared to only about 20% of what they read. So when it comes to memorability, visuals are key.
Studies have shown that visuals, not content determine whether users trust the credibility of a website. Off-putting products do not generate traffic, but attractive visual designs will make your brand powerful, appealing, and memorable.
Focus on communication
We don’t just use design to make your product look good. Visual design is one of the strongest methods of effective branding. Our designs engage the recipient on the other end and make their user journey fast, easy, and pleasant. We use aesthetics to communicate your brand and your ideas in ways your customers will like and understand by:
- Establishing the look and feel of a product
- Designing delightful and engaging experiences
- Working in multidisciplinary teams
- Staying on top of the trends in the industry
- Working with the best software and equipment
- Utilizing design systems