A content management system or CMS is software that helps users build websites and create content without writing any code. It is a central control hub. Content management systems help you manage, modify, and monitor all of the content you publish online. It also makes sure all of your content appears as you envisioned it on all of your platforms, channels, and devices.
Content management systems are essential. They provide the basic infrastructure you need to flesh out your digital experiences. Their functions range from web page creation to document management to image storage. Many CMS platforms will also let you connect plugins that add new features to your website. They are the ultimate solution for all digital and content teams. A good CMS should have:
- A low learning curve and require little to no programming expertise
- A user-friendly, collaborative workflow with easy accessibility for your team members
- Compatibility with your content management needs and goals
Delivering experience as you envisioned them
Marketing requires balancing an infinite stream of content opportunities with corresponding customer demands. Managing all of those ideas can be a challenge, especially if you don't have the proper resources. A CMS provides a structure that ensures all your content is presented in the right way and at the right touchpoint.
The art and science of content management
The CMS that best fits your needs will align with your overall objectives. Do you need a corporate CMS website that optimizes your content for search engine crawls? Or maybe you require a system with multi-lingual support. Whatever the case, your CMS should support your administrative duties with suitable collaborative workflows, access rights, and security. It should prioritize your content indexing functions and have a capacity for diverse content types.
A CMS is a conduit between the experience presented to your customers and the technology that makes the experience possible. You need a bird's eye view of both sides to optimize your workflow. (And even then, your content management process will always evolve.)
Our years of experience with content management systems like Drupal and WordPress enable us to match you with your ideal CMS and integrate it into your team processes. Start delivering great experiences from day one. Reach out to us today.