Paybyrd, a world-class personalized payment provider, initially reached out for help with updating their website. But when we began the audit we noticed that the brand first needed work. A state-of-the-art website must be built on a solid foundation and a compelling brand identity is essential to differentiate.
Paybyrd agreed, so our strategy team rolled up their sleeves and got busy. We conducted interviews to better understand the Paybyrd brand. The collected insights were used to rework the brand purpose, vision, mission, values, and value proposition.
These now display the brand’s desire to stimulate courage and business growth through ease of use of personalized payment solutions. The new brand personality reflects their straightforward, friendly, and knowledgeable character. All of this leads to a quite literal payoff and tagline: Paybyrd shows you the money.