story
5 common branding challenges and how to overcome them
NEW YORK ISN'T A LOCATION, IT'S A MINDSET
Bold. Fast. Unapologetically ambitious
That energy fuels the way we think, build and grow brands ready to lead. Since 2017, our Brooklyn presence has anchored us in one of the world’s most competitive creative markets. From here, we help ambitious brands across the U.S. sharpen their edge, scale with intent and turn complexity into clarity.
Backed by our Rotterdam roots, we bring a different kind of discipline to the table, one that connects big ideas to bold execution. We help change-makers build brands that don’t just stand out, but stand the test of time.
From Brooklyn to boardroom, we bring direction, momentum and the systems to make them last.
One brand. Four areas of expertise
Start where you need us most and scale as your needs evolve.
Strategic foundation
This isn’t just positioning, it’s your strategic compass. We help you define who you are, what you stand for and where to go next.
- Differentiated positioning
- Unified brand story
- Enduring brand identity
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Experience-led architecture
We build user-centric ecosystems that make your brand come alive, engage your users and grow with ease.
- Seamless customer journeys
- Consistent digital platforms
- Scalable design systems
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Performance acceleration
No more campaign chaos or siloed systems. We connect content, CRM and analytics to help you grow faster and smarter.
- Always-on campaigns that stay relevant
- Content systems that prove value
- Dashboards and CRM flows that turn data into action
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Cultural integration
We help your people activate the brand in everyday behaviour, so strategy shows up in real culture and leadership.
- Leadership activation programs
- Team workshops
- Brand onboarding rituals
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Start where it matters most, and grow with purpose.
"The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional."
Featured work
Rosco Vision
Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine.
Results:
- Stronger market positioning
- Ecommerce channel that turns purchasing into an intuitive experience
- 377% increase in marketing and sales qualified leads
ORTEC
ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise.
Results:
- Competitively stronger, recognizable global brand
- Revitalized employer brand attracting top talent
- Integrated martech tightened sales-market alignment
- Accelerated global growth
Finance in Motion
As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record.
Results:
- Strengthened investor connections
- ~60% lower launch costs per fund site thanks to a reusable architecture
- Faster global go-to-market enabled by streamlined and integrated tools
Rosco Vision
Rosco Vision needed to scale its century-old brand for a digital-first era, unifying brand, marketing and sales into one growth engine.
Results:
- Stronger market positioning
- Ecommerce channel that turns purchasing into an intuitive experience
- 377% increase in marketing and sales qualified leads
ORTEC
ORTEC's global growth ambitions were constrained by a fragmented brand, flat storytelling and outdated digital journeys didn't match its world-class expertise.
Results:
- Competitively stronger, recognizable global brand
- Revitalized employer brand attracting top talent
- Integrated martech tightened sales-market alignment
- Accelerated global growth
Finance in Motion
As investor demands grew, Finance in Motion required a brand and digital presence that communicate transparency, scale and authority as strongly as its track record.
Results:
- Strengthened investor connections
- ~60% lower launch costs per fund site thanks to a reusable architecture
- Faster global go-to-market enabled by streamlined and integrated tools
