User Experience (UX)

People respond to what they experience. User experience design is how a person feels when interacting with your product. It is stripping off the eye-catching visuals, colors, typography, and guiding the user through their journey. It focuses on how things work, and on creating enjoyable experiences.

Achieving business goals

User experience is the key to understanding your users, which in the end leads to business success. It doesn’t matter how good the site looks, if the users don’t understand how to interact with it, or don’t enjoy the interaction. This is where UX plays a vital role. The users must be able to easily navigate the site and understand how it works. It can create the momentum that propels the business forward. Keep in mind, that users decide in a manner of seconds whether or not your website is worth spending their time on. Let’s make them count.

The business benefits of including UX in product development include the following:

  • Increased sales and revenues
  • Customer loyalty and satisfaction
  • Decreased development time and cost
  • Lower support and training costs
  • Less documentation
  • Reducing costs down the line


A key question in creating seamless user experiences is constantly making sure that we keep the user in mind. It’s easy to get sidetracked and forget about the human behind the data, if you aren’t using the proper methods. Conducting user personas, telling their stories and putting them into plausible scenarios is relevant, and user testing ever more so. Our goal is minimising the number of steps it takes for the user to achieve their goal. It’s important to keep checking back throughout the process. It’s a lot to keep track of on your own. We’re here to help.

Michael Vromans
Creative Director

Any questions about User Experience (UX)?

Contact Michael