Oxfam Novib is an international non-profit organization with a strong mission: to make the world safer and fairer for everyone. This year, they joined the Climate Action by EU Citizens Delivers for Development, an initiative set up by the European Commission.
The goal of the initiative is to raise awareness among young Europeans and build public support for climate change policies - particularly policies that place gender equality at their core. We teamed up with Oxfam Novib to create a brand concept. They wanted an engaging, accessible narrative that would appeal to diverse European youth: Gen Z and late millennials.