Content strategy is a part of your marketing plan that continuously expresses your thought leadership and who you are. What it comes down to is that content strategy is managing every tangible media that you create or own, such as visuals, e-books, and copy.
To create effective and cost efficient content, it needs to have a well-planned purpose, before developing a content strategy the following key questions must be considered:
- Who are you and what makes you unique?
- What do you want to accomplish?
- Who is your target audience?
- What do you want to tell?
- How will you manage creation and publication?
- When and where are you going to publicate?
The power of a solid content strategy
If the content strategy is on point, you can build on it for years and content creation will become an important factor for the growth of your business. Content marketing helps businesses generate leads, customer engagement, retention and increase website traffic. The reliable source of traffic and leads from your content will give you the flexibility to test other revenue generating marketing tactics, like sponsored content, social media advertising, and distributed content. Not only does content attract leads - it will also help educate your target audience and generate brand awareness.
Accomplish your goals with content
Every strategy starts with a goal. What do you want to achieve with content and when? We want you to be as specific as possible about your goals. Knowing your goals will help you determining what’s best for your content strategy. Then, we create a purposeful, clear, and (brand)-consistent experience by researching, defining, planning, organizing and testing to determine what content is useful and relevant where, when and why. This delivers a structured approach for content marketing to deliver on set goals and requirements like customer engagement, lead generation, and retention.
Don’t just stand there, stand out!
To stand out and become a thought leader you will be needing a well thought out content strategy. If you consider all the possibilities we have nowadays for content, you might feel a little bit lost. But no worries we are here to help.