Brand identity is a collection of elements designed for a brand to portray the desired image to its customers and create recognition. There are four elements of brand identity design:
- Your brand’s culture and values
- Position in the market
- Visuals brand components
- Style guides
Your unique identity
Everybody has a unique identity and so does your brand. Your brand identity is the message that communicates your company’s unique value(s) to your ideal customer. If done correctly, your brand identity design should resonate with your target audience and differentiate you from your competitors. Besides that, people remember a brand according to what that brand looks like and the unified message it conveys.
Shape a strong brand identity
Brand identity design is executed by creating a cohesive message that ties together company values, logo, website, applications and more. To govern the composition, design, and general look-and-feel of a company's branding, style guides can dictate the content of a logo, blog, website, advertisement, and similar marketing assets.
We bring brand identities to life that are rooted in modern culture and resound with target groups. Not by just following some hot trend, but rooted in brand DNA, followed by visual and motion design that excites both business and user. Do you want to rebrand, or build a brand for the first time? We are here to help.