Help Heineken design and launch a platform to engage with olympic sport enthusiasts, a meetingplace as well a testimonial for Dutch sports talent.
An experience platform that hands fans relevant content related to the Olympics. A mainly informative site, activating visitors and consumers alike with a bit of Dutch pride and lots of event fun.
Creating and multiplying engagement around the Heineken brand and connecting it to the excitement about the Olympics.
We collected and analyzed all pieces of information that Heineken wanted to broadcast through the website. Also important: ticketing, news page, social feed, videos and line-up. Next, we had to define the correct and appealing lay-out, content and animations., which would invite and capture our audience.
Before designing, we researched festival websites, their content and call to actions. What is needed to trigger the public to participate and even buy tickets. Keeping it playful, pictures of previous events, swap fullscreen videos and especially written copy.
In collaboration with Triple we've built the frontend of the platform based on static HTML/CSS/JS which fetches data from the external API of the delivered Sitefinity CMS.