Holland Heineken House

Brand experience

An experience platform for fans of Team Oranje

Challenge

Help Heineken design and launch a platform to engage with olympic sport enthusiasts, a meetingplace as well a testimonial for Dutch sports talent.

Outcome

An experience platform that hands fans relevant content related to the Olympics.A mainly informative site, activating visitors and consumers alike with a bit of Dutch pride and lots of event fun.

Impact

Creating and multiplying engagement around the Heineken brand and connecting it to the excitement about the Olympics.

Strategy

We collected and analyzed all pieces of information that Heineken wanted to broadcast through the website. Also important: ticketing, news page, social feed, videos and line-up. Next, we had to define the correct and appealing lay-out, content and animations., which would invite and capture our audience.

Creative

Before designing, we researched festival websites, their content and call to actions. What is needed to trigger the public to participate and even buy tickets. Keeping it playful, pictures of previous events, swap fullscreen videos and especially written copy.

Technology

In collaboration with Triple we've built the frontend of the platform based on static HTML/CSS/JS which fetches data from the external API of the delivered Sitefinity CMS.

System Integrations

Sitefinity API

Tech partners

Paul Jitta
Business Developer

Any question questions about this project?

Contact Paul