NIKE Reactor

Brand Experience

Revolutionary running innovation meets awarded customer experience

Challenge

Bring the experience and feel of the ultra-soft, ultra-springy Nike Epic React to potential customers through mobile, desktop and instore.

Outcome

Award-winning international activation campaign, fully integrated in-store, the Nike app, and Nike.com.

Impact

A 360º experience campaign, showcasing NIKE’s newest innovation through flagship stores, Nike.com and the Nike app.

360°
Experience Campaign

Strategy

Extrapolating the feel of the innovative new foam used in the Nike React shoe by using metaphors linked to the actual product, creating a visual experience of its soft, springy nature.

Creative

Building a customized digital experience that matches specific running styles, personal preferences, and requirements.

‘The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional.’

Erik Bosman
Senior Project Manager Brand & Design at Nike

Technology

The interactive application was built for both the web as in store on the WebGL (with ThreeJS) driven platform in ReactJS. Video generation for social sharing was done on the NodeJS server.

System Integrations

Nike Commerce, Nike.com, Nike App

Tech partners

Photography Tom D. Morgan

Highlights

  • Working alongside the Nike retail and brand team.
  • Nike Reactor scored an 8.99 on average after being judged by over 120 members of expert juries.
Awards
Webby Winner
Lovie Winner
FWA | SOTD
CSSDA | SOTD, SOTM, SOTY
Awwwards | SOTD, SOTM, SOTY
DPDK | 2018
Paul Jitta
Business Developer

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Contact Paul