NIKE Reactor

Brand Experience

Revolutionary running innovation meets awarded customer experience


Bring the experience and feel of the ultra-soft, ultra-springy Nike Epic React to potential customers through mobile, desktop and instore.


Award-winning international activation campaign, fully integrated in-store, the Nike app, and


A 360º experience campaign, showcasing NIKE’s newest innovation through flagship stores, and the Nike app.

Experience Campaign


Extrapolating the feel of the innovative new foam used in the Nike React shoe by using metaphors linked to the actual product, creating a visual experience of its soft, springy nature.


Building a customized digital experience that matches specific running styles, personal preferences, and requirements.

‘The team at DPDK was consistently able to deliver outstanding proposals, with the execution to match. As one team we were able to challenge each other and keep raising the bar until the result was exceptional.’

Erik Bosman
Senior Project Manager Brand & Design at Nike


The interactive application was built for both the web as in store on the WebGL (with ThreeJS) driven platform in ReactJS. Video generation for social sharing was done on the NodeJS server.

System Integrations

Nike Commerce,, Nike App

Tech partners

Experimenting with the right runner settings, physics and elements.
Instore interactive installations. Photography by Tom D. Morgan


  • Working alongside the Nike retail and brand team.
  • Nike Reactor scored an 8.99 on average after being judged by over 120 members of expert juries.
Webby Winner
Lovie Winner
W3 Award | Best in show
W3 Award | Gold
W3 Award | Silver
Awwwards | SOTD, SOTM, SOTY
DPDK | 2018
Paul Jitta
Business Developer

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Contact Paul