Rosco Vision is one of North America’s leading suppliers of automotive visual safety solutions. They were preparing to launch their new product, DV6: an innovative, artificial intelligence-powered dashboard camera that combines driver and road tracking to prevent road collisions and ensure safe driving. We teamed up to develop a go-to-market strategy and digital marketing campaign for the product launch.
The goal was to create a multi-channel campaign that targets customers at different stages of the buyer’s journey. We used a funnel approach to map out the full journey foreach channel and determine which content to create for each buyer’s stage.
All content was produced using the value proposition canvas. This is a framework that focuses on highlighting the value of a product. Instead of merely showcasing the DV6’s features and functionality, we illustrated how the DV6 caters to customers’ needs and wants. The content is tailored to different audience segments, from potential and existing customers to look-alike audiences and retargeting.