Virtual Testdrive app

Product innovation

The immersive experience of a realistic test drive in virtual reality

Challenge

Help a global car manufacturer expand its brand ecosystem with relevant customer experiences.

Outcome

Mobile product innovation that lets consumers experience their favorite car-model by offering a virtual test drive.

Impact

Next to a 70% app store download ratio, the number of test drives at dealerships increased by over 150%.

150%
test drives increase

Strategy

From the comfort of their couch, have users experience a test drive without having to go to the dealer.

Creative

Create an app in which models and test drives are added over time, with minimal design and rich experiences. Read about and watch model highlights, then take the virtual wheel and the car for a spin. Then converting the experience into leads, having visitors request a real-life test drive with the tap of a button.

‘Peugeot is on the lookout for more and more digital communication opportunities in order to reach clients in an original way. Together with DPDK we are working on strengthening our innovative image.’

Bart van Slobbe
Chief Digital Officer at Peugeot

Technology

Salesforce, Mail unit.

Tech partners

Highlights

The product evolved into a global experience-approach PSA/Peugeot is currently exploiting regarding the launch of new models.

DPDK | 2017
Paul Jitta
Business Developer

Any question questions about this project?

Contact Paul