Virtual Testdrive app

Product innovation

The immersive experience of a realistic test drive in virtual reality

Challenge

Help a global car manufacturer expand its brand ecosystem with relevant customer experiences.

Outcome

Mobile product innovation that lets potential customers experience their favorite car-model by offering a virtual test drive.

Impact

The app had a 70% download ratio in the app store and the number of test drives at dealerships increased with more than 150%. 

150%
test drives increase

Strategy

From the comfort of their couch, potential customers get to experience a test drive without having to go to the dealer. The app fulfills the needs of the modern consumer by bridging the gap between online research and a visit to the dealership.

Nowadays specs and online reviews are taken into careful consideration by potential customers. A VR test-drive is a helpful addition to the experience of buying a car.

Creative

We launched an app that showcases Peugeot’s cars and test drives. The app boasts a minimalistic design with rich experiences.

App users can find information on the car models, watch highlights on video and take their favorite car for a virtual spin. The app converts users into qualified leads by allowing them to request a real-life test drive with the tap of a button.

 

‘Peugeot is on the lookout for more and more digital communication opportunities in order to reach clients in an original way. Together with DPDK we are working on strengthening our innovative image.’

Bart van Slobbe
Chief Digital Officer at Peugeot

Technology

We developed native iOs and Android apps to reach a wide audience. Users can utilise Google Cardboard to easily access the innovative Virtual Reality experience.

Integration of the app with Peugeot’s CRM systems enables optimal lead tracking through the app. A new real-life test drive request is instantly available to Peugeot.

 

System Integrations

Salesforce CRM, Mailchimp

Tech partners

Highlights

  • The chance to work on innovative VR technology for a global car brand.
  • The app was a great success and Peugeot is currently utilizing the technology for new model launches.  

 

DPDK | 2017
Paul Jitta
Business Developer

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