Design Systems

A design system is a centralised database, which is compiled of a cohesive set of reusable elements, collected in order to enable teams to build their products better and faster. It’s composed of tangible tools for designers and developers, as well as abstract elements that describe the brand values and mindset of the company.

Provide meaningful customer experiences

Design systems are a great tool to provide meaningful customer experiences by speeding up the workflow without compromising quality, creating consistency, increasing collaboration and knowledge sharing, as well as optimising workflows for designers and developers and other team members involved.

Consistency encompasses:

  • Predictability (using predictable elements in a product results in easy navigation)
  • Simplicity (using few elements allows us to get straight to the point and don’t risk losing the user’s attention)
  • Flexibility (flexibility within a design system allows space for creativity)
  • Conversion (using recognisable elements throughout the website makes the user journey as easy as possible)
  • Clarity (clear layout and call to action)
  • Quality (combining all the elements result in a good looking and working product)

The bottom line is, when enough data has been efficiently compiled, design systems mean less time and money wasted.

Creating a Design System

The process in which we create a design system involves the following points:

  • Defining the purpose and shared values of the company
  • Defining the design principles
  • Defining the brand identity and accompanying guidelines
  • Creating the component and pattern library: building blocks used by designers and developers in practice, accompanied by instructions on how to use these components in a way that makes sense and is consistent across all products

There’s a lot to take into consideration in order to set up a design system that results in a high ROI. Don’t worry, we’ve got you covered. Contact us below.

Michael Vromans
Chief Creative Officer

Any questions about Design Systems?

Contact Michael