An award-winning platform with a unique water-inspired design
Challenge
Create a relevant and immersing experience for customers that informs and educates them about the drinking water in their homes.
Outcome
An interactive customer portal that educates customers on how top-quality drinking water is created and where they can easily manage their utility accounts.
Impact
The new platform led to a substantial improvement of customer satisfaction and a reduced number of calls to the customer service center.
Less
calls to customer service center
Strategy
After a careful rebranding, Oasen was looking for an innovative way to showcase their mission and values. With this goal in mind we built a website that brought their services closer to their customers.
By working with personas and user stories, we made sure that the new site resonated well with their target audience and was easy to navigate. The site also showed how socially engaged the company is in their community. Key was to make the website accessible for all of Oasen’s customers. For that purpose the user experience design was well thought through, using analytical data from the old website.
Creative
Water and the local environment are key assets in Oasen’s brand identity. We brought this to life by making an engaging interface that has a lot of motion. Oasen.nl tells an interactive story about how top-quality drinking water is created and at the same time shows their involvement in the local community by featuring photos from their service area.
Oasen.nl had to be user friendly and inviting and we achieved this by making the design lively and colorful. Subtle micro animations and water effects guide visitors to the right places on the website.
The result was a design with an advanced but compact structure, full screen menu and seamless animated transitions.
Technology
The platform is built on top of the Phalcon framework in PHP. The front end is written in ReactJS and extensive CSS and Javascript animations bring the page alive. In the back end, multiple integrations are active to provide relevant services for website users including the internal Microsoft Biztalk platform and iDEAL payments.
System Integrations
Microsoft Biztalk, SOAP API, iDEAL, SSO SAML
Tech partners
Highlights
Combining educational content with an easy to navigate and fun to browse customer portal.
The user interface has a unique water-inspired design and many hidden treasures like alternating morning and evening animations.
