Nationale-Nederlanden Pensioencoach

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Bringing the future into the present with an easy to use pension app


Develop an application that gives Nationale Nederlanden’s customers a clear overview of their financial situation and helps them successfully plan and save for their retirement.


An industry leading application that allows customers to forecast their financial future and helps with their retirement planning.


The mobile app is used by 9 out of 10 Nationale Nederlanden customers. It has reached a top 10 position in the finance category of the Apple app store Netherlands and received a 4+ star rating from users.

star rating on the app store


Nationale Nederlanden Pension Coach was aiming to stay ahead of the game by setting a standard within the finance industry.
They wanted to develop an application that allows their customers to forecast their financial future and assist in their financial planning and spending. By providing options and control over their pensions in an easy and intuitive way, Nationale Nederlanden Pension was able to meet their customers' needs and change the way financial planning is done.
We used focus groups to assess customer expectations. During the development of the app we conducted multiple usability tests during which we researched behavior and collected feedback. Pre-testing was done on early prototypes among target audiences.



The application aims to provide a personalized saving experience for its users. The design had to be easy to use, customizable and informative. The final design includes visualizations, animations and a digital design style, consistent with the existing Nationale Nederlanden brand design system.
Useful features include an introduction video, explainer graphics, onboarding animations as well as educational information about retirement. Users can add the financial information of their partner and receive custom suggestions if they’re projected to be short upon retirement. In one glance Nationale Nederlanden customers will have an overview of all their assets and funds and are able to make the most out of their retirement planning.


The Pension Coach app was built for iOS and Android to reach as many users as possible. We closely collaborated with the Nationale Nederlanden DevOps & BizOps teams on the security architecture, algorithms and API connections to produce a functional web application. The app met the requirements of The Dutch Authority for Financial Markets.

System Integrations

Internal API

Tech partners


  • An extensive and productive collaboration with the Nationale Nederlanden DevOps & BizOps teams.
  • Building an easy to use interface on top of complex mathematical calculations and financial algorithms.


Emerce - Nationale-Nederlanden en DPDK werken samen met Mijn Pensioencoach
MarketingTribune - Nationale-Nederlanden en DPDK lanceren Pensioencoach
Nederlands MediaNieuws - DPDK en Nationale-Nederlanden introduceren vernieuwde app Mijn Pensioencoach
DPDK | 2016
Paul Jitta
Global Growth Director

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