HKliving is eagerly preparing for a digital future and is committed to taking their online experience to the next level. The Dutch brand has a single global digital entry point: their website. The website needed an upgrade to offer a superior shopping experience, speed up the buying process, and reflect HKliving’s renewed brand identity.
HKliving’s target audience is diverse: it includes retail buyers, supply chain planners, shopkeepers, interior designers, and more. The website needed to cater to each of these target groups and offer a smooth and inspiring experience to all. To do this effectively, we created customer personas. This enabled us to build a site structure for HKliving’s different buyers.