Customer experience (CX) is how the customer is experiencing the interaction with an organization during the customer journey.

This interaction consists of three parts:

• Customer journey
• Brand touchpoints the customer interacts with
• Environments the customer experiences during their experience

If the customer experience strategy is on point, it delivers customer satisfaction and most importantly, acquires and retains more customers. Nowadays the customers are well-educated and know exactly what they want. The customers expect the best experience since there is so much competition on the market - If they don’t like it, they just hop to the next one. That’s why it’s so important to know your customers so well, to provide them with personalized experiences, which are fully tailored to their interests to create loyalty and eventually also more profit.

Operating an ecommerce business can be challenging because of the rapidly changing world of digital marketing. Savvy tech advances and new platforms rise so fast allowing customers to interact online differently every time. It’s hard to stay ahead of your competitors, but definitely not impossible. Creating a seamless customer journey and knowing all their customer touchpoints is the key. We challenge you to take a 360° perspective on all of the customer touchpoints, and then together with our experts we’ll help you to optimize and synchronize these connections to deliver an ideal customer experience.