Heineken needed an overhaul of their B2B platform. The platform’s main function is for users to order Heineken products. It also acts as a database of users’ previous orders, preferences, reward points, and current promotions.
The platform was originally designed by a programmer, not a designer. This led to a design that was outdated, not user-friendly, and full of inconsistencies.
We began by assessing the existing platform and identifying customer pain points. The target audience is between 40-50 years old, and has already used the platform for many years. We looked for a design solution that struck the perfect balance between improving the platform’s aesthetics and making the user journey more straightforward, while keeping the core structure of the platform the same.
Heineken houses a variety of regional and local brands under its umbrella from countries all over the world. We iterated our design into a series of custom interfaces that embodies each country’s unique attributes and specific offering.