Purpose-driven digital strategies
Refreshing Blijdorp's digital ecosystem was the outcome of the transformation they were undergoing. With the new positioning, it was essential to redefine the way Blijdorp’s audience digitally connects with the brand and nature, while also empowering their audience to make impactful contributions to the preservation of our planet's precious wildlife.
Blijdorp sought our expertise to revamp their website and develop a native app to meet customer expectations and reflect their commitment to conservation. The goal was to create “wow” experiences, educate people of all ages and backgrounds about wildlife, and create sustainable revenue streams that secure the future of Blijdorp's mission.
When it comes to creating exceptional digital experiences, our approach relies heavily on Design Thinking principles. We applied the same winning strategy to Blijdorp. Our first step was to thoroughly analyze all of their target groups and understand their specific needs. We carefully matched these needs with the business objectives of Blijdorp, seamlessly blending them to overhaul the website and create the app.