Strategy
Bunge Loders Croklaan wanted to integrate their new brand identity into a new website. As the leading producer of vegetable and fats for the food manufacturing industry, they have an extensive range of products and applications that vary across regions. They needed a website that caters to visitors from different regions.
Using a customer-centric approach and design thinking methodology we focused on delivering a website that shows what Bunge Loders Croklaan is about, along with their products, and most importantly, the delicious food they help to make.
Bunge Loders Croklaan has different teams around the world, and they offer regional products in different locations. After interviews and workshop sessions with the marketing team, we focused on giving each local team the ability to showcase their own products within a global website.
