Data is a bunch of statistics and facts collected for analysis or reference. Successful marketing efforts are not based on a lucky guess - the key is data and research.
Some examples of data:
- Organic or paid traffic on your website
- Clicks on your Facebook or LinkedIn ads
- Video views and duration of the views
- Demographics of the target audience
Since the arrival of the internet the amount of data you can gather exploded. To protect all this data, European Union created General Data Protection Regulation (GDPR). Having GDPR in the back of our minds, we make data work for you like it should. Data is a gold mine for businesses and is of big help when it comes to creating successful digital marketing strategy, customer journeys, campaigns, targeted digital content and more.
Data makes your marketing activities worth their while
Combining online data with offline data provides useful insights in the customer journey. A prospect might enter the customer journey at different touchpoints, for example via ads, social media, blog, email marketing, store visits or word-to-mouth. The key is to have all those channels working together seamlessly to be able to serve the prospect the right information at the right time, and convert. Data improves the customer experience and generates more leads. It makes your goals measurable and possible to monitor them with the help of Key Performance Indicators (KPI’s).
Structuring data and connecting the dots
Data is everywhere and it’s important for the growth of your business. Is your target audience using your website or app where it was meant for? Is the brand new campaign generating enough leads? Sometimes it's not going according to plan and the devil is in the details. We have methods to structure data to detect and solve the issues. But it doesn't stop here. Optimization is a continuous process and needs to be adjusted all the time, to keep up with emerging trends and technologies. Our team of experts is ready to help you out.