Your website looks super slick, but there is barely any traffic coming in, and you are not getting as much leads as you predicted. If your website isn’t easy to find, that is a problem. Your website is a big effort, and you probably spend a lot of money on it. But if clients, prospects or even your potential employees can’t find it, it’s not doing its job.
Optimizing content for search
Your website is a powerful tool to attract new talent, create brand awareness, generate sales and leads. And that is exactly why you should optimize it for search engines like Google and Bing, so that the search engines can serve your content to your target audience when they search for it. Let your website do the work for you.
SEO (organic search) & SEA (paid search)
In the search engine land we know two methods to make sure that your content is easy to find for your target audience.
Search engine optimization (SEO)
The SEO landscape is transforming rapidly and the algorithm is becoming smarter. Fluffing up your text with lots of keywords won’t do the trick anymore. Keywords are still important, but it’s not about quantity anymore, it's about quality. Nobody wants to read a bunch of text written for search engines. People want to read text that is written for people, which provides valuable and relevant information. Luckily, we have code to feed the bots. Winning with SEO is creating a website that is a clear and nice place to visit for humans and bots.
Search engine marketing (SEM)
SEO is a non-paid long-term process, while SEM speeds it all up a bit. If you want to rank first on certain search inquiries, because you are running a campaign or just want to beat your competitors, then SEA is the right way to do it. Ads are the very first things that people see in their search results. By teaming up with search engines like Google and Bing, using the best tools and expert knowledge we can create a strategy that fits your needs, and those of your clients. Just drop your details in the contact form!