Search engine marketing

You spend a lot of money, time, and resources on your website. But despite your best efforts, there is barely any traffic coming in and you’re not getting as many leads as you expected. If your website isn’t easy to find for customers, prospects, and potential employees, it’s not doing its job. So, what can you do about it? 

What is search engine marketing?

Search engine marketing (SEM) is a type of marketing that refers almost exclusively to paid search advertising to increase a brand's search visibility and reach. By integrating conversion optimization, an organic SEO strategy, and pay per click (PPC) advertising, SEM helps you drive more traffic to your website and generate more promising leads. 

Optimizing your website for search

Your website is a powerful tool to attract new talent, build brand awareness, and generate leads and sales. Optimizing your site for search engines like Google, Bing, and Yahoo! is a must for attracting quality traffic and reaching your target audience. As a search engine marketing agency, we will help you gain a prominent ranking in search results, so you can let your website do the work for you.  

Search engine optimization (SEO)

SEO stands for search engine optimization and refers to techniques that organically improve your website ranking in search engine results. 

The SEO landscape is transforming rapidly, and algorithms are becoming smarter every day. Fluffing up your content with lots of keywords doesn’t do the trick anymore. Besides, nobody wants to read content that’s written for search engines. It does more harm than good and can actually hurt your SEO efforts. Focus on providing valuable and relevant information that meets the needs and wants of your target audience. 

Of course, there’s more to SEO than keyword optimization. Having a comprehensive SEO strategy in place before you start is crucial. From there, you can make the required on-page and off-page updates, like link building. Winning with SEO is all about creating a website that is clear, relevant, and engaging for both humans and bots.

Search engine advertising (SEA)

While SEO is a non-paid and long-term process, SEA, short for search engine advertising, is paid and immediate. If you just launched a new website or want to rank first on certain search inquiries, SEA is the way to go. Ads are the very first thing that people see in their search results. The chances of getting noticed on the first page of Google are high. 

Successful SEM can be overwhelming, and it’s definitely not easy. Our team of experts is here to help you create a strategy that fits your needs, and the needs of your customers. 

If you’re looking for a search engine marketing agency based in Rotterdam, San Francisco, or New York, drop your details in the contact form below!

Pim van Helten


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