Looking for a search engine marketing agency in Rotterdam, San Francisco or New York? You’ve come to the right place.
You spent a lot of money, time and resources on your website. But despite all your efforts, there is barely any traffic coming in and you’re not getting as many leads as you expected. If your website isn’t easy to find for customers, prospects and potential employees, then it’s not doing its job. So, what to do about it?
Optimizing your website for search
Your website is a powerful tool to attract new talent, build brand awareness and generate leads and sales. Optimizing your site for search engines like Google, Bing and Yahoo! is a must for attracting quality traffic and reaching your target audience. As a search engine marketing agency, we help you gain a prominent ranking in search results, so you can let your website do the work for you.
Search engine marketing (SEM)
Search engine marketing (SEM) requires a mix of paid and unpaid efforts and consists of different methods to increase the quantity and quality of traffic to your website and improve online visibility.
Search engine optimization (SEO)
SEO stands for search engine optimization and refers to techniques that are used to improve your website ranking in search engine results organically.
The SEO landscape is transforming rapidly and algorithms are becoming smarter every day. Fluffing up your content with lots of keywords simply doesn’t do the trick anymore. Nobody wants to read content that’s stuffed with keywords and written for search engines. This will do more harm than good and actually hurt your website’s SEO. Rather focus on providing valuable and relevant information that meets the needs and wants of your target audience.
Of course, there’s more to SEO than keyword optimization. Having a comprehensive SEO strategy in place before you start is crucial. Work from there to make the required on-page and off-page updates, like link building. Winning with SEO is all about creating a website that is clear, relevant and engaging for both humans and bots.
Search engine advertising (SEA)
While SEO is a non-paid long-term process, SEA, short for search engine advertising, is paid and immediate. If you just launched a new website or want to rank first on certain search inquiries, because you’re running a specific campaign, then SEA is the right way to do it. Ads are the very first thing that people see in their search results and chances of getting noticed are high.
Successful SEM can be overwhelming and definitely not easy. Our team of experts is here to help you create a strategy that fits your needs, and those of your customers. Just drop your details in the contact form below!