Ortec

Corporate CMS-website

A brand challenge for a corporate website turned into a big plus

Challenge

Help the Ortec brand stand out in a complex and competitive industry, using brand insights and their unique selling points.

Outcome

A compelling customer-centric website, showcasing ORTEC’s proposition and promise through all touchpoints.

Impact

The new website not only looks and feels cutting-edge, but is successful at engaging visitors as well. The fresh design reduced the site’s bounce rate by 20% and increased average session duration with over 15%. 

20%
Drop in bounce rate

Strategy

A customer-centric approach was used to define the needs and expectations from both the business and customers for the Ortec global home.

We developed early design prototypes using an iterative approach. Prototypes were pretested early on in the project. All insights from the tests were incorporated into the final concept and design.

The finalised website positions Ortec as the proven partner for any data challenge across industries. Ortec inspires visitors with engaging and relevant case studies that outline their solutions.

 

Creative

Before redesigning the website, we first rebuilt the brand. We took Ortec’s logo and brought it to life with animations and code. Other brand work went into redefining photography styles, fine-tuning the color palette, typography, motion design and icon styles.

Product design system

To create the best looking and performing Ortec website, we developed a product design system. It holds all digital elements and components specifically designed and engineered for Ortec.
The design system is based on layers and gives the impression  that the site has a 3rd dimension instead of being flat. Micro-animations guide customers along their journey and enrich their ‘Ortec experience’. The system is designed around a modular grid that can endlessly vary in combinations of elements containing dynamic content.

 

Technology

The developed platform is unique due to its WebGL driven component and the carefully crafted plus (+) that guides customers through the website. Using technology to reinforce Ortec’s brand identity, the plus is incorporated into all pages creating a cohesive experience.

Drupal was used to tackle Ortec’s employee needs. A single sign on (SSO) option is integrated into the site and enables employees to easily add content for their regions.

 

System Integrations

SSO SAML, Sendgrid

Tech partners

Animated logo prototypes and final version.

Highlights

  • Ortec’s plus (+) is a unique design element that shape shifts throughout the customer journey
  • State of the art product design system that holds all digital elements and components
  • Single sign on (SSO) option eases new content creation

 

DPDK | 2019
Pim van Helten
CEO

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