Billink wanted to give their customers a better brand experience and needed help overhauling their brand identity to humanize their brand.
We kicked off the project with an extensive brand assessment to identify the areas that needed improvement. Based on the insights, we solidified Billink’s purpose, mission, vision, and brand values to create a strong brand foundation.
Billink’s mission is to turn every shopper into a happy one with their seamless BNPL solution. Trust is crucial here. For that reason, we positioned the brand to connote friendliness, evoke emotion, and let it speak to consumers’ hearts.