Viamo enables NGOs, governments, and businesses to reach and inform people who live in low-income countries through simple mobile phones. Viamo wanted their brand and website to clearly communicate what they stand for and how they operate to ultimately increase conversion rates.
We began by revising Viamo’s brand strategy to better express their brand story, vision, mission, and values. Following multiple workshops to get to the core of Viamo, we unpacked and dissected the existing brand strategy and redefined it to accurately reflect who they are and what they do.
Viamo already had a strong brand identity, so after the brand strategy, we worked on Viamo’s brand personality and tone of voice. We wanted to show their knowledgeable, optimistic, fresh, and down-to-earth nature. These traits helped us position Viamo as a tech company that puts people first.