The idea of an illustration design system took root when we launched our blog. Sharing our stories regularly pushed us to ensure that our visual style consistently reflects our brand across all touchpoints.
We started with basic graphic elements and simple characters. From there, we developed a rudimentary first version of the illustration design system and slowly evolved it to be more extensive. The new illustration design system enabled smoother collaboration across our design team, which in turn helped us quickly scale our outputs. The design system easily allowed our style to remain consistent and in line with our brand identity.
Next, we focused on integrating a sense of inclusivity into the design system in order to reflect our commitment to inclusivity, equality, and diversity. We diversified the skin colors and appearances of the characters to reflect the world we live in.