The main objectives for the redesign of the website were to clarify the value proposition of the Hotelschool, increase its search engine rank, and eventually attract more students to apply.
In order to create that grand five-star feeling, a market survey was conducted among top food services and hotel businesses. The most important insights were incorporated into the site.
The Design Thinking method was used, which takes a human-centered approach in finding improvements in the UX. It solves the most important issues in customer journeys. The basis of the new design utilizes the newly developed UX proposition.
The website is designed to draw visitors’ attention to specific pages to increase conversion rates. SEO success is guaranteed through an elaborate content strategy and improved technical infrastructure.