Digital Realty

Corporate CMS-website

Turning an industry-leading data provider into an online digital powerhouse

Challenge

Design a best-in-class online experience positioning Digital Realty’s as the industry leader they are and clearly differentiate DLR from challenging brands.

Outcome

A truly renewed and customized website experience with a comprehensive content management system.

Impact

Usability testing consistently showed a score of over 8 on average within the target audience. With a search engine optimized a significant rise in traffic and conversion.

8+
On usability testing

Strategy

Throughout different explorative workshops, we teamed up with Digital Realty to empathize with their target groups; finding out what needs and expectations are, and how we could connect these with the Digital Realty's business objectives. This lead to a series of prototypes that were tested and evaluated during user pretests. With help from these target group insights, we designed a prototype that was ready for development.

2 concepts

Creative

The new Digital Realty global website boasts bold statements and design, in combination with clear navigation, and recognizable interface patterns for the target groups. This way we created a bolder look and feel than any competitor without being overwhelmed. Looking for and finding info is easy and feels comfortable. Designed on a very flexible grid, the site is easy on the eye on any device, while animations and transitions make the experience rich and surprising. Helpful functions such as in-page navigation and custom made explainer animations keep the abundance of information digestible.

‘We were looking for a partner to help elevate our Brand and website to the next level and substantially improve the user experience, and I believe we have accomplished that. We did a pretty comprehensive RFP and DPDK stood out as the most creative and innovative team! They have been a great partner throughout and even after launch, continuing to work with us to enhance our site in order to drive higher conversion rates.’

Roxy Gribben
Senior Director of Marketing at Digital Realty

Design System

To keep the new website consistent in quality as well as simplicity, we developed a product design system. This features many designed and front-ended website elements and components, ready to be re-used. Such a design system facilitates easy creation of additional pages or even campaign websites.

Technology

The setup has been done with a Node/express (with next.js) driven front-end communicating with an (external) GraphQL API powered by a Craft CMS. The world globe has been created with WebGL.

System Integrations

Pardot forms, GraphQL API, Advanced SPA GTM integration.

Tech partners

Content production

To support the revamped visual identity of Digital Realty on their new global home, a DPDK content team went on a world tour to shoot and film Digital Realty locations, equipment and employers all across the world, creating a pool of content to pick and choose from. Consistency and quality of the photography and videography used throughout the website.

Highlights

  • Partnering with a client that wants to set the industry standard, meticulously focusing on continuous improvement in their digital strategy and brand.
  • Project deliverables covered branding, product design and content development
  • The website received an honorable mention at the 2019 Webby Awards in the Category Real Estate.
DPDK | 2018
Paul Jitta
Business Developer

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