From zoo to conservation icon

An exclusive look at Diergaarde Blijdorp's rebranding and digital transformation into a leading force in species conservation and nature restoration. Explore Blijdorp's repositioning, future-proof digital journey, and cutting-edge technological innovations.

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From zoo to conservation icon

"The rebranding of Blijdorp is not a simple makeover, but a big milestone that signifies a giant leap forward in our ongoing relentless mission to protect and preserve wildlife. It serves as a symbol of our unwavering commitment and highlights our constant evolution and adaptability. With this exciting transformation, Blijdorp is ready to embark on a new chapter, united in its mission to save wildlife and create a better future for all.” - Carolien Ottjes, CMO at Blijdorp

With a rich 166-year history, Stichting Koninklijke Rotterdamse Diergaarde, better known as Diergaarde Blijdorp, is not only a true icon of Rotterdam's culture and history but holds the title of the most popular zoo in the Netherlands offering their visitors an awe-inspiring encounter with the wonders of nature. But today, Blijdorp has reached a big milestone, transforming from a traditional zoo into a leading force in species conservation and nature restoration.

Blijdorp’s transformation isn’t just about a change in identity but a profound shift in purpose. Now more than ever, Blijdorp is ready to introduce a mission that speaks to the future: Together we bring nature back to life.

This begs the question: How will Blijdorp make a difference? How will they tell their story? And most importantly, how will they bridge the gap between what happens within the park and what they can achieve outside the park? In CEO of Blijdorp, Erik Zevenbergen’s words, "The real impact lies outside the park." 

Put together by our CEO, Pim van Helten, and Blijdorp’s CMO, Carolien Ottjes, this guide dives deep into the strategic approach we’ve taken to transform their brand to align with their new mission, and empower people from all walks of life to become guardians of our planet. 

The insights from From zoo to conservation icon: Blijdorp's transformative journey to a sustainable future are relevant to any brand that wants to achieve long-term success in an ever-changing world. You'll discover valuable lessons from Blijdorp’s transformation, and unlock the strategies to turn your brand into a purpose-driven powerhouse.

Download the guide and discover: 

  • What it takes to be a purpose-driven organization 
  • The transformative impact of Blijdorp’s powerful rebranding and revamped digital ecosystem and how you can follow suit
  • How digital platforms can be used to deliver educational content to increase awareness 
  • The power of a digital storytelling and content strategy that resonates with different generations
  • The role personalization plays in digital marketing through customer relationship management (CRM) system
  • How to strike the right balance between achieving sustainable growth, meeting customer expectations, and upholding your brand’s identity and mission

Sharing knowledge and insights from here to eternity

Pim van Helten


Ready to transform your brand?

Contact Pim