Extensive user-testing amongst the target audience for user-experience, design, and usability before and during development contributed immensely to an optimal customer experience, which was the strategic focal point.
Apotheek.nl offers information about almost all medicines available in the Netherlands and links these to diseases and complaints. Because eHealth is an important theme, KNMP wants to offer visitors more convenience and speed.
Before and during the development of the platform, we tested the concept extensively among users for user experience, design, and usability, among other things. We have done this to achieve the best possible result for the user, who is central to this project.