Corporate CMS-website

Building trust without getting lost


Develop a trustworthy, secure and independent industry-wide platform for a diverse target audience.


The number 1 medicine-platform in the Netherlands, giving personalized advice and information about medicine ingredients and use.


1.7 million monthly website visitors, ranking number 1 in search engines and site of the year.

Position in search engines


Providing an optimal customer experience was the strategic focal point. We used extensive user-testing among the target audience on experience, design and usability before and during the development phase.

User research showed that visitors search for information in more than one way. This is why visitors are offered multiple ways to search; directly by medicine name, active ingredients and by symptoms.

In most cases, visitors land on the website through Google. The site’s pages are designed to only show the most relevant information. The responsive design is optimized for all devices. Trustworthiness is important to Apotheek.nl, which is why the website showcases real pharmacists and even has a web-pharmacist on call.



In addition to the various search options, we developed a pharmacy finder, a chat service and a scan option for medicine barcodes enabling visitors to find the right information immediately.

Apotheek.nl also offers a wide array of easily accessible content, such as: explanatory videos, infographics, readspeaker functionality, theme pages with custom content and an icon library illustrating the effects of specific medicine use.

‘Since 2011 DPDK has helped us out with the design and development of our products that we offer pharmacies and the broader health environment in The Netherlands. Their look on online experiences combined with exceptional design adds an extra dimension to our products. Together we have developed a style that gives our visitors and customers a certain feeling of recognition through the range of our online products. Developing this product-family feeling has been paramount in our relationship. By listening well and co-creating DPDK has helped us make this a success.’

Bill Marks


The Progressive Web App (PWA) is built on top of the PHP/Phalcon backend. The CMS is built headless in Drupal. PWA technology enables visitors to download content for offline viewing.

The web camera takes a picture of medicine barcodes and integrates with an API to quickly find information on that specific medicine. A Google Maps plugin enables visitors to find their nearest pharmacy. The search functionality is built on top of the SOLR engine.  


System Integrations

Multiple internal REST API’s, Google Cloud API’s, SOLR

Tech partners

Inclusive design functionalities: enlarge copy option, readspeaker functionality and dictionary of difficult words.


  • Apotheek.nl has won website of the year in the Health category multiple times, most recently in 2020.
  • Production of hundreds of videos with real pharmacists.
  • The implementation of readspeaker to make the website more accessible for people with a reading disability or non-native speakers.


Website of the Year nominee 2017
Website of the Year 2018 in ‘Health’
Website of the Year 2019 in ‘Health’
Website of the Year 2020 in ‘Health’
Emerce - KNMP lanceert vernieuwde Apotheek.nl gericht op gemak en snelheid
Emerce eGuide - Apotheek.nl
Adformatie - Dpdk vernieuwt apotheek.nl
KNMP - Apotheek.nl wint publieksprijs voor beste gezondheidswebsite 2018
KNMP - Apotheek.nl wint publieksprijs voor beste gezondheidswebsite 2019
KNMP - Apotheek.nl scoort een 9,6 en wint voor de derde keer op rij goud
DPDK | 2018

Paul Jitta

Chief Growth Officer

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