Sourcy.nl

Brand experience

A premium portfolio that lives and breathes Sourcy’s Dutch heritage

Challenge

Create a new portfolio website for a major soft drink manufacturer’s product in line with their rebranded identity.

Outcome

A future-proof brand website unveiling the Dutch character of Sourcy through interactive storytelling.

Impact

Award-winning portfolio platform that reintroduced the brand’s new design with a splash.

Award-winning

platform

Strategy

Sourcy wanted to redesign its corporate website to be in line with their renewed brand. Sourcy is one of the finest Dutch mineral table waters. But until now they did not claim and exhibit their Dutch heritage, quality and pride. We set out to showcase their portfolio on a site that tells and shows the story of this Dutch water brand.

In addition to renewing their website design, we also identified opportunities to improve the performance, SEO and overall brand experience, through the use of innovative technologies and design.

Creative

Water is one of the things that Sourcy and Dutchies have in common. In the Netherlands there’s no escaping water: with 185 days of rain a year, a sea that sits higher than the land and countless lakes and rivers all throughout the country, water plays a large role in everyday life.

To emphasize this heritage as part of their brand identity, we created a portfolio combining Sourcy products with imagery of typical Dutch lifestyle and an interface with animations and transitions using the Dutch flag colors: red, white and blue.

Every Sourcy product deserved a spotlight, so we showcased them for visitors to discover by separating the website’s background, storytelling and products. We created an easy and intuitive flow around the site that supports the quality look and feel with red, white and blue animations and transitions. Within the portfolio, visitors can discover all different Sourcy products including their nutritional values.

Technology

The website was built as an interactive brand experience and a standalone platform. A lot of focus was put on interface and motion design to create an engaging product presentation. All site’s transitions are seamless through directional based SVG animations boasting the colors of the Dutch flag.

Tech partners