Russell & Co

Brand Experience

A subtle mix of customer experience and premium soda


Help a global soft drink manufacturer introducing its newest brand.


A platform showing an engaging and immersive the brand story and serving visitors bespoke cocktail advice.


An awarded platform, also used by Vrumona's B2B sales team to promote the brand


Introduce Russell & Co; a premium new mixer with a rich Dutch heritage. The brand. honours its origin and offers a range of elegant soft drinks inspired by the authentic flavors of the past. We decided to give the visitor a taste of history as well as the present.


We designed and developed a sleek looking, animated website to introduce the three new flavors, and takes you from heritage to places to enjoy. Every detail is designed and built to make you as thirsty as possible.


The website was built as an interactive experience and a standalone platform. All focus was on motion and beautiful product presentation

Tech partners


Campaign, Content, Videos, Website, Support

5 sprints

DPDK | 2017
Pim van Helten

Any question about brand experience?

Contact Pim