Vrumona re-introduced a line of mixers under the Russell & Co. brand. Vrumona honors the brand’s origins with a range of premium soft drinks inspired by authentic flavors from the past. The new brand website needed to convey a taste of history as well as the present aspirations of the brand.
Guided by the brand identity of the old Russell & Co., we created a digital brand strategy. By building a content library for all visuals, we ensured a consistent brand experience for the company. Next was the visualization of the brand story in a video and combining all elements into a brand website where everything came together.