Forward You

Corporate CMS-website

The brand transformation of a cutting-edge tech-financial

Challenge

Translating a digital strategy into a compelling, relevant online presence and inspire millennials to understand, engage and explore FWU's investment products.

Outcome

Global millennials are converted into high-quality leads by immersing and guiding them through an engaging website that caters to different wants and needs at specific points in their journey.

Impact

Giving a transitioning B2B-brand a face in a crowded B2C-market with a cutting-edge website that keeps visitors engaged and coming back for more. More than 40% of the site's visits are from returning users.

42%
returning website visitors

Strategy

The website was the initial step in FWU’s rebranding. The goal was to design and build a site as cutting-edge as FWU’s products. The first step was conducting workshops to define and reposition the brand. After that, we focused on delivering a mix of service and experience design that fitted the target audience across the globe and propelled the desired brand image.

Creative

Emphasis was put on integrating immersive design and cutting-edge tech to create a non-stop engaging product journey. Hybrids, a new animation-style that combines illustrations and photography, were developed and became the creative focus throughout the website.

‘DPDK is a team of bold thinkers, tech specialists and creative fighters. The team at DPDK is able to match our high ambitions with big ideas and daring work that feels very comfortable, looks beautiful and is delivered on time. Working with DPDK means partnering with an agency that strives to move brands forward fast.’

Manfred Dirrheimer
Founder of FWU

Product design system

Supported by the new brand design, we developed the FWU product design system. Every page can be built using design components from the pattern library, so that everything fits seamlessly together. New pages, such as landing pages, can be composed out of the library in a jiffy. This way the website can effectively inform visitors while keeping its delightful aesthetic.

Content production

Both photography and videography have been produced together with FWU, specifically for the website. Using user-centered design insights, we crafted a variety of situations that appeal to the different target groups and are related to the FWU brand.

Technology

The website has been built into a complex responsive grid optimized for multiple breakpoints including CSS based animations. This ensures that the site looks good on every device. It’s built on top of a node/express engine with a front-end in ReactJS to achieve a snappy, modern feeling.

The CMS is built as a headless Drupal CMS for more control, simplicity and customization options.

 

System Integrations

Google Cloud API’s, Sendgrid.

Tech partners

Highlights

  • Working alongside a bold client who is not afraid to innovate.
  • Amazing cooperation with the German advertising agency Jung von Matt.
  • Great example of integrating brand, content and product into customer experiences that engage and convert.  

 

Awards
Webby Awards | Nominee
CSSDA | SOTD
Awwwards | Mobile Excellence
Awwwards | Honorable Mention
DPDK | 2019
Paul Jitta
Business Developer

Ready to take your brand to the next level?

Contact Paul