Erasmus MC wanted to create a space where medical and tech visionaries can share ideas, inspiration, and expertise. We designed and developed a brand from the ground up to help Erasmus MC reach this goal.
We kicked off the project with an inspiration board. This helped map out different ways of presenting the new brand. Ultimately, three design concepts were proposed, each with a futuristic look and feel to represent the brand’s purpose.
Based on feedback from Erasmus MC, two concepts were shortlisted. After refining and presenting both, our winner was chosen: a dynamic visual style that uses scientific imagery and medical symbols to represent the brand’s vision of combining the worlds of healthcare and technology to enable innovation.