The brand repositioning started with recalibrating the focus towards the products. Next, explored ways that brought outn the best in its products. After establishing thatl, we continued with a touch-up on all the brand basics for a fresh look without losing brandrecognition.
Focal point of the new global website is the extensive product range. Every product is easy to find and presented with the attention it deserves. Flagship equipment takes the spotlight with extensive cases featuring many of the world's most renowned eye surgeon.
Beyond products, the site serves as a support platform for customers and an HR platform. A custom module enables customers to put together and download a custom set of product sheets and brochures, while DORC's vacancies are shown through a custom made API connection.
This platform is built in a complex multilingual setup reaching out to different markets. We've integrated a custom brochure bank which enabled client to select and generate PDF's within a heavy converting process.