Signature Art

Brand Experience

An interactive signature art installation

Challenge

Help luxury car brand DS celebrate their partnership with the Dutch Film Festival and create awareness for the avant-garde spirit of the newly established French car brand.

Outcome

An interactive experience for both desktop and mobile that allowed visitors to leave their own signature in an online art installation conveying both the avant-garde style of DS and the glamour of the Dutch Film Festival.

Impact

Without supporting media coverage, the DS Signature Art hosted 44,500 unique visitors and delivered over 8.500 leads. In addition the campaign won multiple awards.

44,500
unique visitors

Strategy

Like Hollywood, the Dutch Film Festival boasts a walk of fame with autographs and hand imprints of prize-winning movie-stars. Inspired by the allure of those signatures, we developed the idea of leaving a visitor’s signature in the avant-garde style of DS. Visitors could use the online experience, as well as the offline physical installation. In both options visitors could turn their signatures into a unique 3D art piece.

Creative

To create the online art gallery of DS Signature Art we designed an experience that seamlessly mixes code, design and video and that was supported on both mobile and desktop. The interface had a minimal design in line with the distinct avant garde style of DS.

Sketching a signature works best on mobile by using a finger to draw. To ensure the best user experience, desktop visitors could connect their smartphone which enabled their signature to magically appear on their desktop screen.

In addition to the online experience, there was a physical installation during the Dutch Film Festival where visitors could write their signature in mid-air using a LEAP motion sensor.

Technology

The interactive experience was completely built on top of WebGL using ThreeJS. The technical highlight of the project was the live interaction between mobile and desktop using WebSockets.

Tech partners

Highlights

  • Working with an up and coming luxury car brand and a renowned Film Festival.
  • Pushing the limits of WebGL by creating a successful campaign that works seamlessly on web and  mobile.
Awards
Webby Awards nominee
FWA Awards mobile of the day winner
FWA Awards Site of the Day winner
FWA Awards Cutting Edge Award winner
CSS Design Awards Website of the Day winner
CSS Design Awards Special Kudos winner
Awwwards Honorable Mention
Press
Dutch Design Daily - DS Signature Art
Emerce eGuide - DS Signature Art
Awwwards - DS Signature Art
FWA - FWA of the day
CSS Design Awards - Website of the day 2015 Sep 22
The Webby Awards - 2016 Nominee
Adformatie - Dpdk presenteert interactieve kunstinstallatie tijdens Nederlands Film Festival
Fonk - DPDK bekroond bij CSS Design Awards
DPDK | 2016
Pim van Helten
CEO

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