Signature Art

Brand Experience

Work Case

Challenge

To both celebrate DS partnership with the Dutch Filmfestival, and make it relevant.


 

Outcome

An interactive VR film for both desktop and mobile web browsers.


 

Impact

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Strategy

Just like in Hollywood, the festival boasts a boulevard of fame with autographs and hand imprints of prize-winning actors and actresses. Inspired by these signatures, we developed the idea of leaving your own signature in the avant-garde style of DS.

Creative

The intro is a seamless mix of code, design, and video, which allows the intro to play everywhere even on mobile.

 

Writing down your signature works best on mobile. Use your finger and voila: there it is. Visiting on a desktop? No problem. Connect your smartphone and draw. Your signature will magically appear on your desktop.

DS signature art is about the customer and personal expression. The interface has been kept to a minimum to reflect that, but always in line with DS style.


 

Technology

This interactive experience is completely built on top of WebGL using ThreeJS. The project connects your mobile phone through a WebSocket to the web application to place your own signature

Tech partners

Highlights

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Services
Awards
DPDK | 2016
Pim van Helten
CEO

Any question about brand experience?

Contact Pim