HKliving is a Dutch interior brand whose bespoke collections are available in 70 countries. The brand has a diverse product portfolio that is seasonal and always changing. This made it challenging to define brand guidelines and establish a consistent brand identity. They needed a powerful brand foundation that would help provide a consistent brand experience across all touchpoints.
We solidified HKliving’s brand strategy and developed a brand personality based on their values: accessibility, heritage, and authenticity. HKliving had multiple typefaces, photography styles, but no brand guidelines.
We tested different elements and created mockups to see what was working and what needed work. Brand guidelines were put in place to ensure HKliving’s brand identity remains consistent even when their products change over time.