From my experience running DPDK for the past 20 years, here are some do’s and don’ts to consider:

Understand that a website, app or portal launch is only the beginning. Your team needs to drive traffic, create engaging campaigns and update content and features, while making sure that everything runs smoothly.
Make sure that the design of your digital experience is a differentiator. Too many websites and apps look-a-like nowadays. Grab your phone and go to two of your food delivery apps, followed with a browse at the sites of three major banks in your city. It’s not hard to notice how similar they are. It’s difficult for customers to buy your products if they can’t remember who you are in the first place.
Monitor performance to get the best results. Everyone needs to understand what you are trying to accomplish. Create a measurement framework that helps every team member identify their individual contribution.
Don’t hire for the sake of hiring. It’s understandable that in times like these, we tend to focus on the short-term, but long-term planning is the way to go. For example, do you need more resources to improve your current platform or create additional campaigns? Your challenge can be easily solved with outsourcing. Faster, more efficient and probably more cost-effective too.
Don’t start until you have internal company alignment. Your digital team will have an impact on all departments within the company. It is important that everyone is on board to deliver what the company needs.

A great digital team will not only help you mitigate the fire of this crisis, but will be one of your best assets in the long run. It’s true what they say, a company is only as good as the people in it and building a high performing team takes time. If you are ever in need of a fresh pair of eyes or want to move full speed ahead, you know where to find us. We are solely focused on creating exceptional digital experiences - we live, eat and breathe it.

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