Blijdorp chooses DPDK as a strategic partner

Written by Pim van Helten on 20, Deth 2023

The cat is out of the bag! DPDK has been selected by the Netherlands' "most enjoyable excursion" for a digital transformation to strengthen their brand experience for their visitors and to establish a future-proof digital marketing foundation. 

Holding royal status and hosting 1.5 million visitors per year, Blijdorp is a true icon of Rotterdam's culture and history. Beyond their exotic species and extraordinary natural landscapes, they’re a leader in nature conservation and education. Digitizing their physical transformation plan emphasizes Blijdorp’s position as a driving force in information and educational powerhouse on wildlife conservation, biodiversity, and culture. 

Blijdorp turned to DPDK to reinforce their renewed mission, which aims to position them as an impactful organization actively contributing to the preservation of biodiversity and protection of ecosystems. We’re honored to be a part of this mission and we’ve been looking forward to sharing an inside look into a truly one-of-a-kind transformation. 

“The rebranding of Blijdorp is not a simple makeover, but a big milestone that signifies a giant leap forward in our ongoing relentless mission to protect and preserve wildlife. It serves as a symbol of our unwavering commitment and highlights our constant evolution and adaptability. With this exciting transformation, Blijdorp is ready to embark on a new chapter, united in its mission to save wildlife and create a better future for all.” - Carolien Ottjes, CMO at Blijdorp

Our 20 years of experience in digital strategy and customer experience has played a crucial role in facilitating Blijdorp's transition towards positioning themselves as a leader in species conservation and nature restoration. Throughout this transformation, we’ve utilized our expertise to help Blijdorp effectively communicate and integrate their sustainability mission into all aspects of the organization, fostering greater awareness and engagement among the public. 

This has involved developing strategies to make Blijdorp’s digital presence as attention-grabbing as visiting the park itself. Whether visitors are after a cultural, entertaining, or educational experience, the transformation offers more engaging and personalized interactive experiences.

"At Prismic, seeing DPDK work their magic on the Blijdorp site has been awesome. They've used our platform to create an engaging, user-friendly website that also empowers the Blijdorp content team to take charge of their digital presence. This is exactly how we envision our technology empowering brands to stand out and grow." - Nouha Chhih, Head of Marketing at Prismic

Our partnership with Blijdorp will have a strong focus on engaging and attracting younger generations, as well as improving business relationships through innovative digital solutions. This includes not only customer-oriented projects such as the introduction campaign, the new brand identity and positioning, the revamped digital website, and an improved mobile app. It also involves initiating and reinforcing B2B partnerships through an integrated CRM system. This strategic expansion will enable Blijdorp to expand its network of like-minded organizations and collaborate on shared goals in the areas of nature conservation and sustainability.

“The thought of change, whether it's positive or negative, can be challenging. However, when you seamlessly integrate a CRM system into your business operations, it empowers your teams to adeptly nurture customer relationships, ultimately boosting engagement and driving higher sales conversions." - Pernilla Jungåker, Senior Marketing Manager Benelux at HubSpot

This is not the end of the road for the Blijdorp and DPDK partnership; quite the opposite, it’s the beginning of an array of exciting initiatives and strategies that are yet to unfold. Together we have ambitious plans to keep Blijdorp’s audience engaged, inspired, and well-informed about species conservation and nature restoration. The future looks bright for our ever-green and innovative partnership. 

Pim van Helten

Pim van Helten


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