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DPDK wins 4 2021 MarCom awards for work with Rosco Vision

Written by Ben Verschuur on 23, Noth 2021

I’m thrilled to share that we’ve won not one, not two, but four (!) 2021 MarCom awards for our work with Rosco Vision. We bagged three gold awards for digital marketing, Rosco’s product launch and the creation of their business-to-business (B2B) website. To top it off, we also received a platinum award for Rosco Vision’s brand refresh.

The MarCom awards are one of the oldest, largest, and most respected global creative competitions. Every year, over 6,000 entries are submitted from around the world. Winning a MarCom award is a big deal - needless to say, we’re over the moon. 

An award-winning partnership

Rosco Vision is a U.S. based, leading global manufacturer of automotive vision safety solutions. They’re a privately-owned business that has been in business since 1907. When our paths first crossed, Rosco was facing challenges with brand differentiation and online visibility, and came to us for help. 

Initially, our collaboration focused on repositioning and refreshing the Rosco brand to reflect their technological innovations and commitment to creating safer roads. We did the whole shebang (check out the full case study): from a new logo, font, typography, brand colors, and photography guidelines all the way to product and package design. 

The rebranding success initiated the next step in our partnership with Rosco. At the time, Rosco was preparing to launch the new DV6, a one-of-a-kind, AI-powered automotive dash camera for the commercial fleet market. DPDK worked with Rosco to develop a go-to-market strategy to mirror their new brand identity. 

Part of the go-to market strategy was a multi-channel digital marketing campaign to increase online visibility. A custom microsite, dedicated to the new DV6 was built to generate awareness in Rosco’s target markets. The campaign is integrated with Hubspot and run on Google, YouTube, and the social big four: Facebook, Instagram, LinkedIn, and Twitter. All content (videos, digital brochures, search ads, display banners, social media posts, you name it) is tailored to different stages of the buyer’s journey. 

Not only is the campaign easy on the eyes, it also generates a lot of buzz for Rosco and the DV6. But of course the job isn’t done yet, part of any great campaign is continuous testing and experimenting to improve the quality and quantity of leads.

“We’re incredibly proud to win four MarCom awards,” says Chief Creative Officer Michael Vromans. “These awards are proof of what can be achieved through hard work, dedication, and a great collaborative spirit. And we’re not done yet - we’ve got even more great things in the works with Rosco Vision.”

STORY WRITTEN BY
Ben Verschuur
Head of Performance

Ben Verschuur

Head of Performance

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