Firstleaf selects DPDK as their new creative agency
The cat’s out of the bag. After a creative and successful pitch in the second quarter of 2021, Firstleaf has chosen DPDK as their new strategic and creative partner. DPDK will partner with Firstleaf to launch the brand’s very first campaign that will continue to evolve throughout 2022.
Firstleaf is disrupting the wine industry by helping wine lovers explore wine in a whole new way: theirs. Firstleaf launched in 2016 with the vision of being the world’s most customer-centric wine club. Through cutting-edge technology and unparalleled personalization, Firstleaf removes the risks of wine exploration so that their members can discover world-class wines they are guaranteed to love, without the “hit or miss”.
As lead creative agency, we will refresh Firstleaf’s brand identity and develop a campaign that builds brand equity while capturing consumers’ hearts and minds. We’ll also develop creative pillars for the 2022 marketing plan to bring Firstleaf’s renewed positioning to life and take it to the next level.
Patty Montagno, Head of Brand and Creative at Firstleaf:
“Execution is the only strategy that a consumer sees. DPDK demonstrated their ability to build equity in the Firstleaf name through emotive storytelling that seamlessly ties back to our brand benefits. The most effective advertising is steeped in how a brand makes you feel. We’re confident that our new campaign will leave people smiling while generating awareness of Firstleaf in a meaningful way.”
"We're thrilled to be working with such an innovative brand," says Pim van Helten, CEO at DPDK. "We can't wait to get our hands on the brand and bring Firstleaf's mission to life. We're ready to inspire America with marketing campaigns that will leave people yearning and longing for world-class wines, tailored to their tastes."
