Driving the future of fleet safety

Scaling a century old family brand for the digital-first era

Rosco Vision, a New York based family owned company, has been a trusted name in automotive safety for more than a century. But by 2020 the landscape around them was shifting fast. B2B buyers no longer discovered products at trade shows alone. They researched online, compared options instantly and expected seamless omnichannel experiences.

For Rosco Vision this marked a pivotal moment. The company's legacy of innovation and high end products gave it a strong foundation, yet the rapid shift to digital demanded new ways of connecting with customers. The rise of ecommerce and omnichannel expectations opened fresh opportunities, but also required sharper tools, modernized systems and a more seamless journey. At the same time, well funded competitors were raising the bar on visibility, underscoring the need for Rosco to translate its reputation into a digital growth engine.

The urgency sharpened with the launch of Rosco Vision's DV6 product line, an innovation that could redefine fleet safety. Unlocking its potential required more than tactical fixes. It demanded a transformation that would unify brand, marketing and sales into one scalable growth engine.

Rosco Vision set out to modernize a legacy built over 115 years, beginning with a brand that could truly live in a digital-first world. A refreshed logo and identity captured its pioneering spirit and translated it into an expression that resonates with today’s buyers.

Through collaborative workshops and in-depth research, we shaped a unifying narrative and brand compass that connected Rosco’s heritage to its future ambition. This foundation came to life in a design system enriched with micro animations, scalable templates and a visual language built for every touchpoint.

With clear governance and practical tools for teams, the identity became effortless to activate across channels and markets. What emerged was more than a refreshed look: a cohesive brand with a unifying story that fuels growth and strengthens trust.

To bring the strategy to life, we rebuilt Rosco Vision’s digital presence into an ecosystem that feels connected, modern and effortless. The journey began with a flagship website and product experiences that bring clarity and energy, making complex technology feel accessible and compelling. A key highlight was the DV6 microsite, which generated immediate traction and translated innovation directly into market momentum.

The same spirit carries into e-commerce, where a refreshed design and deep integrations turn purchasing into an intuitive experience. Customers move seamlessly from exploration to conversion, while Rosco Vision gains a digital sales channel reinforced by powerful integrations with systems like its Epicor ERP backbone.

What emerged is more than a set of platforms or tools: a living ecosystem that continues to evolve, balancing brand expression with business performance. In this environment, Rosco Vision is equipped to meet the expectations of today while shaping the standards of tomorrow.

With the brand foundation in place, Rosco Vision began activating it through performance marketing that turned visibility into measurable growth. Campaigns across Google, LinkedIn and Facebook quickly generated momentum, reaching millions and building awareness that translated directly into pipeline.

Behind the scenes, we designed a marketing and sales backbone built to scale with ambition. Dashboards and reporting tools gave leadership clarity, while automated workflows nurtured leads with precision and consistency.

The move from outdated systems to HubSpot marked a turning point. With automation embedded and data flowing seamlessly, Rosco Vision gained not only immediate impact, but also the infrastructure to sustain long-term growth.

Through our partnership, Rosco Vision evolved from a fragmented brand into a digitally empowered organization ready for the future. Every layer of the business was reimagined: a unifying narrative, connected experiences, a scalable performance engine and a data-driven culture that fuels decision-making.

The e-commerce platform now acts as the centerpiece of a digital-first strategy, seamlessly linking customer journeys with back-office systems. Campaigns no longer just create visibility; they drive measurable impact, giving teams the clarity and tools they need to scale with confidence.

Rooted in more than 115 years of engineering expertise, Rosco Vision enters a new chapter as both innovator and leader. With a strengthened foundation and future-ready digital ecosystem, the company is set to shape the standard for fleet safety in the years to come.