story
5 common branding challenges and how to overcome them
Our location
Digital transformation agency in Rotterdam
Whatever you call it - 010, Roffa, Rotjeknor - Rotterdam is where our story began
In 2001, three ambitious minds built more than a digital agency - they built a new model: a digital transformation agency and brand innovation partner that turns strategy into systems and creativity into lasting impact.
Born in a city known for grit, clarity, and directness, we grew fast. But one thing never changed: our belief that fragmentation is the enemy of great brands.
While others chase trends, we build structures. We help ambitious brands move with purpose, connect the dots across touchpoints, and grow with clarity. That’s the Rotterdam mindset: no fluff, just focus and a system to back it up.
From our space near the Erasmus Bridge, we connect vision with execution. Strategy with performance. Teams with a shared story. Because in a world of change, clarity is your strongest advantage. And it all starts here.
One brand. Four areas of expertise
Start where you need us most and scale as your needs evolve.
Strategic foundation
This isn’t just positioning, it’s your strategic compass. We help you define who you are, what you stand for and where to go next.
- Differentiated positioning
- Unified brand story
- Enduring brand identity
Experience-led architecture
We build user-centric ecosystems that make your brand come alive, engage your users and grow with ease.
- Seamless customer journeys
- Consistent digital platforms
- Scalable design systems
Performance acceleration
No more campaign chaos or siloed systems. We connect content, CRM and analytics to help you grow faster and smarter.
- Always-on campaigns that stay relevant
- Content systems that prove value
- Dashboards and CRM flows that turn data into action
Cultural integration
We help your people activate the brand in everyday behaviour, so strategy shows up in real culture and leadership.
- Leadership activation programs
- Team workshops
- Brand onboarding rituals
Start where it matters most, and grow with purpose.
"DPDK is a team of bold thinkers, tech specialists and creative fighters. The team at DPDK is able to match our high ambitions with big ideas and daring work that feels very comfortable, looks beautiful and is delivered on time."
Featured work
Blijdorp Rotterdam Zoo
Restoring nature and shifting perceptions required Blijdorp Rotterdam Zoo to reinvent its brand and role.
Results:
- End-to-end transformation, anchored in one brand story
- Scaled education impact that blends entertainment and learning
- Churn cut by half, higher LTV
- Diversified digital revenue streams
Groot Rotterdam
After several mergers, the umbrella organization entered a new chapter: one strategy, one organization, but still without a shared brand or story.
Results:
- Strong narrative with new name, uplift in brand pride
- Different cultures brought together under one shared brand
- Internal podcast giving employees a voice
- Strategic alignment that fosters a shared sense of purpose
Goflex
A marketing challenge revealed a strategic gap: a brand story out of sync with a new generation.
Results:
- Stronger emotional resonance with right-fit applicants
- Social-first content that speaks Gen Z and Gen Alpha's language
- Higher engagement with a digitally native audience
