ABOUT US

Founded in 2001, DPDK is an independent brand agency of strategists, designers and engineers, helping organizations in transition find their Brand Focus and hold it, so every choice, expression and experience builds the same brand.

"We're building a different kind of agency, where strategy, brand and pure creativity collide in the same room. But the collision isn't what makes us different. It's what we test it against: one chosen direction, every time."

DPDK_Pim van Helten
Pim van HeltenChief Executive Officer

Twenty-five years of proof

  • 25

    +

    Years

    Helping organizations navigate growth, change and transformation.

  • 100

    +

    Industry leaders

    Trusted by brands like Nike, Heineken, and Peugeot.

  • 4

    Global locations

    Rotterdam, New York, San Francisco and Manila.

Twenty-five years of innovation

2003

Bringing the first brands to life in Flash

2008

Building the first digital interventions in public health

2012

Taking brands into the social era

2016

Designing a mobile-first brand

2018

Launching VR experiences for automotive

2019

Designing a challenger bank from zero

2020

Becoming a strategic design partner for brand systems

2023

Rebuilding one of Europe's oldest zoos around one choice

2025

Publishing the Brand Focus Canvas

2026

Turning 25 years of brand building into a discipline: Brand Focus

Meet the team behind the work

Want to build brands that endure?

We are always looking for sharp thinkers, bold designers, and precise engineers who thrive on clarity and craftsmanship.

The future belongs to focused brands

Paul Jitta

Chief Growth Officer