The mouthwatering new 7UP brand website that fizzes with surprising animations & playful interactions. Open it up and get refreshed.

Strategy

At its core this site combines a premium productportfolio with the graphic heritage of the 7UP brand. Building on the refreshing nature of the product, we show off all products in photorealism and combine them with graphic animations in style of iconic heritage packaging and advertising. To top it off, we added an innovative yet easy way to navigate. Now that's refreshing!

Creative

We wanted the website to pop and fizz just a like 7UP. That meant going wild with animations. Each page has its own themed transition: unique set of animations made on the heritage of 7UP. Click around, you won't find the same animation twice.

Inside the separate pages we also placed animations that make you tingle with joy. From bubbles to bursts, it's all there. We created a fullblown animated website, combining photography, graphics and animations. Each page has its own themed transition: a unique set of animations made on the heritage of 7UP.

Production

The production involves a lineup of custom items: the seamless transition were done using CSS3 and body movin' animations, we designed a distinctive soundtrack, a never ending scroll and a sidebar navigation with liquid behaviour. If that doesn't make you thirsty for more, nothing will.

Honours & mentions