Insights crafted to inspire bold moves
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EP7 – O’Neill, Supra & AGU (Sascha Weil): Why authenticity beats spreadsheets
EP6 – Pim van Helten: Why brand strategies die in execution
EP5 – Pim van Helten: Will AI still choose your brand?
EP4 – Pim van Helten: How AI amplifies brand fragmentation
EP3 – Diergaarde Blijdorp (Carolien Ottjes): From zoo to impact-driven organization
EP2 – DPDK (Michael Vromans): Why brands lose trust through the customer experience
DPDK's new chapter: The next era of brand building starts here
EP1 – DPDK (Michael Vromans): Generic branding and why brands are starting to look alike
Align your brand for growth | Download the Brand Focus Canvas
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Today, growth is less predictable because the rules keep changing. Written by DPDK’s CEO, Pim van Helten, this book explores how leaders create direction when certainty disappears.
Let’s build the brand system that connects what matters most.
Paul Jitta
Chief Growth Officer