For the past decade, marketers have invested in technology at an unprecedented rate and ended up neglecting creativity in exchange for following the latest tech trends. 

The result? A stagnant and homogenized customer experience (CX), in which customers can’t differentiate one brand experience from another. So how can you set your brand apart from the competition and grow your customer base? 

The answer is creativity. 

Put together by our CEO and creative experts, this guide explores how you can turn creativity into a growth accelerator and differentiate your brand. You will be able to reinvent the way you think about creativity and steer your brand away from becoming the same as every other competitor. Let’s no longer make creativity the forgotten C in CX. Let’s put it back where it belongs, at the heart of your experience.