What marketers need to know about Progressive Web Apps
Progressive Web Apps (PWAs) are disruptors of the mobile app model. They blur the lines of what was once the exclusive domain of an app and bring native app functionality to the web. Big brands like Alibaba, Ola and Twitter are demonstrating how PWAs boost user acquisition, engagement, and eventually revenue, by giving customers a better experience.
To help guide marketers through the world of PWAs, we’ve assembled insights around what they need to know to develop their web strategy. With this easy guide, you’ll learn why embracing PWAs pays off and which projects are right for them.